Logo Design: The Craft of Business Story Telling

If asked, what is a business logo? Many of you would answer that it’s the pretty pictures that sit on the letter head, business card, business invoices, so on. Yes you are partially right. Just like the logos you mentioned are not exactly logos they are partial logos. So what exactly does a real logo does?

It tells stories of people, businesses, services, and society.

A logo design is not just a pretty picture, it tells you about the core values of a business and people behind it. It can be used to describe the history of that particular business, about people who started it, about the values they believe in, and about the commitment they offer. It promises that you will be greeted politely and respectfully and invites you to build relationships with the people behind it.

Though it might seem like your customers are not very responsive to the logo, but if you have a good logo then it plays a very major role in your marketing campaigns. After a while this logo becomes essential as it now represents your brand identity. Driving on the any downtown street of any big city of the world you would notice billboards with logos of Pepsi, Coke, McDonalds, Pizzahut, Nike, etc. These logos have become so essential that these giant corporations now use them to attract their already faithful clients.

Get your logo design and make it tell story of you and your business. Do not just get a pretty picture but the full fledged illustration of your mind’s map.

Logo Design in Social Marketing Campaigns

There is so much buzz going around social marketing and how it is the most effective way to reach a very targeted audience. Many small businesses are struggling on the social websites trying to get more and more people into their network.

Most small business owners and marketers are failing to build effective networks around their social identities on the web. Sometimes they get mingled with other marketers and sometimes even worse, they get trapped into communities of their direct competitors.

Social marketing needs to be effective and much targeted and a logo design can help you in many ways. First of all people are going to see at your profile image. You can put a picture of an overweight bald middle-aged man, or you can put the logo of your business there.

If you have a good logo designed to convey the mission of your business, your product and your message to the customer then it will be more effective than any other picture. Using your business logo on your social profiles is probably the smartest decision towards building an identity for your business on social networks.