Characteristics of a Bad Logo Design

A logo design is an important tool to represent your business to the market. Businesses spend lots of time and money on getting the perfect logo to represent their brand image. However, sometimes this does not work at all. In fact some logo designs could be so bad that they could even turn your clients away. It is very difficult to find out when your logo is scaring your customers away. There are some common characteristics that bad logo designs most commonly have.

1. Bad Colors

This is definitely the most common mistake found in all unsuccessful brand designs. Using inappropriate colors is a huge mistake that could ruin even the most perfect of all ideas. Bad colors are usually the colors that don't match the over all theme of your business. For example using bright red yellow and orange for a tax law firm is a bad idea. Similar mistakes are made by so many small businesses and logo design artists.

2. Wrong Message

It really helps if a logo design has something intelligent hidden in the design. Like a smart anecdote, a clever saying, or a complex yet simple geographic pattern. This trick is so much in the trade that it often gets misused. You would often see logo designs with worst messages used as tag lines. Sometimes your intended message no matter how clear it looks to you, can get mis-interpreted by the audiences. They might find it offensive or disgraceful or simply in poor taste.

3. Ambiguous Design

Another common mistake is when people can't really understand the design at all. They might not get to see the clever use of Typography, or the colors would misled them to believe the design something which it is not. Or they simply wont get the message. A logo design needs to be easy to understand and quick to grasp the intended purpose of the message. This makes logos more memorable, other wise people simply don't like to remember the clutter in their minds so they ignore it as soon as they see it.

Social Media Networking What you need to know

Social Media has proved it self to be one of the most effective marketing tools currently available to Small Businesses. Though many small businesses do not understand the potential of social media as yet but there is a growing awareness. Particularly, among small businesses who are already using websites as their marketing and advertising platform. If you don't already have a website design then order one now. How small businesses can get the most out of the social media websites?

1. Selective Networks

First of all it is not necessary that you should have a business profile on all social networks. Select a few networks where you think you would find your targeted market and focus on these networks. Facebook and Twitter are two major networks and most probably you will find your targeted audience there but there are also many small social networks catering the needs of special interest groups, find such networks and join them.

2. Responsive Profiles

There are small business on social networks who just use their profiles to post updates about their business. They do not even response to messages and queries sent to them from the people they have connected with. Such profiles are a dead end to your social networking capabilities. Remember social web is about people to people interaction, so if you don't interact you can't expect the response you desire.

3. Act Humanly

Another factor that should be kept in mind is that social web is not like a website where you can just put up messages. Act like you would act in the company of people in your every day life, share interesting thoughts, make witty comments, be polite and take genuine interest in people. Modesty goes a long way.

Logo Design Best practises

Are you a small business in desperate need of a logo design?

A simple search on the web would have resulted into a long list of logo designers offering cheap deals and amazing promises. Some of them even promise to save your marriage with a logo design.

I did not believe my eyes when I saw an online advertisement promising a perfectly good and unique logo design for $10. This might sound interesting but you must consider the facts that how could some-one afford to be so cheap?

The secret of finding a good logo design service is described in the list below:

• Do you have a plan or some idea of a logo design in your head already?


• Would you like logo design that reminds people of your competitors or would you like to have something that makes viewers forget about your competitors?


• Do you want to owna logo that looks different and somewhat untrendy or the one that looks normal and blends in with trends?


• Do you want a logo design that describes your business and your mission, or a logo that tells people that you don’t really have any money to buy a decent logo design?

There is nothing free in this world, the quality comes with a price and this price tag does not have to heavy. You can easily find an affordable logo design company. There are companies who offer customer satisfaction and can describe your business without robbing you blind.

The key is to finding a team of designers who can work with you and communicate with you about your needs. A good logo designer would try hard to understand your business and your values. They will try to understand your target audience about their sensitivities as well. You need to make sure that they understand all these things about your business. Effective communication would help your logo designer to come up with great ideas.

Logo Design: The Craft of Business Story Telling

If asked, what is a business logo? Many of you would answer that it’s the pretty pictures that sit on the letter head, business card, business invoices, so on. Yes you are partially right. Just like the logos you mentioned are not exactly logos they are partial logos. So what exactly does a real logo does?

It tells stories of people, businesses, services, and society.

A logo design is not just a pretty picture, it tells you about the core values of a business and people behind it. It can be used to describe the history of that particular business, about people who started it, about the values they believe in, and about the commitment they offer. It promises that you will be greeted politely and respectfully and invites you to build relationships with the people behind it.

Though it might seem like your customers are not very responsive to the logo, but if you have a good logo then it plays a very major role in your marketing campaigns. After a while this logo becomes essential as it now represents your brand identity. Driving on the any downtown street of any big city of the world you would notice billboards with logos of Pepsi, Coke, McDonalds, Pizzahut, Nike, etc. These logos have become so essential that these giant corporations now use them to attract their already faithful clients.

Get your logo design and make it tell story of you and your business. Do not just get a pretty picture but the full fledged illustration of your mind’s map.

Logo Design in Social Marketing Campaigns

There is so much buzz going around social marketing and how it is the most effective way to reach a very targeted audience. Many small businesses are struggling on the social websites trying to get more and more people into their network.

Most small business owners and marketers are failing to build effective networks around their social identities on the web. Sometimes they get mingled with other marketers and sometimes even worse, they get trapped into communities of their direct competitors.

Social marketing needs to be effective and much targeted and a logo design can help you in many ways. First of all people are going to see at your profile image. You can put a picture of an overweight bald middle-aged man, or you can put the logo of your business there.

If you have a good logo designed to convey the mission of your business, your product and your message to the customer then it will be more effective than any other picture. Using your business logo on your social profiles is probably the smartest decision towards building an identity for your business on social networks.