A logo design is an important tool to represent your business to the market. Businesses spend lots of time and money on getting the perfect logo to represent their brand image. However, sometimes this does not work at all. In fact some logo designs could be so bad that they could even turn your clients away. It is very difficult to find out when your logo is scaring your customers away. There are some common characteristics that bad logo designs most commonly have.
1. Bad Colors
This is definitely the most common mistake found in all unsuccessful brand designs. Using inappropriate colors is a huge mistake that could ruin even the most perfect of all ideas. Bad colors are usually the colors that don't match the over all theme of your business. For example using bright red yellow and orange for a tax law firm is a bad idea. Similar mistakes are made by so many small businesses and logo design artists.
2. Wrong Message
It really helps if a logo design has something intelligent hidden in the design. Like a smart anecdote, a clever saying, or a complex yet simple geographic pattern. This trick is so much in the trade that it often gets misused. You would often see logo designs with worst messages used as tag lines. Sometimes your intended message no matter how clear it looks to you, can get mis-interpreted by the audiences. They might find it offensive or disgraceful or simply in poor taste.
3. Ambiguous Design
Another common mistake is when people can't really understand the design at all. They might not get to see the clever use of Typography, or the colors would misled them to believe the design something which it is not. Or they simply wont get the message. A logo design needs to be easy to understand and quick to grasp the intended purpose of the message. This makes logos more memorable, other wise people simply don't like to remember the clutter in their minds so they ignore it as soon as they see it.
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